the Netherlands
Visit course webpage| The award | How you will study | Study duration | Course start | Domestic course fees | International course fees |
|---|---|---|---|---|---|
| MSc | Part-time, Online | 24 months | September | EUR 19000 total | EUR 19000 total |
This programme is for marketers who would like to advance their career with a master in Marketing and Data Intelligence.
Students can learn with expert faculty from the renown Erasmus School of Economics how to use data to make business decisions and deepen their knowledge of data analysis and apply research-driven insights to complex marketing challenges.
About the programme
The Online MSc in Marketing and Data Intelligence is a two-year parttime degree for marketers who want to develop more of a research mindset when using data science to drive business decisions.
It integrates marketing expertise with data expertise, and presents the latest knowledge in data science, econometrics and AI, as well as up-to-date perspectives in business and strategy It builds your ability to get high quality and actionable insights from data-driven analyses in a broad range of complex marketing situations.
Get to know the Oline MSc in Marketing and Data Intelligence with faculty members Pieter, Anastasija and Bas in this YouTube video: https://youtu.be/y3Mxcbidgvk?si=f9AwL3FpBRsRvyUL
Key Facts & Figures
Why choose this online programme?
Understanding data and AI is a most important skill in business and in
marketing. The Online MSc in Marketing and Data Intelligence offers advanced knowledge and expertise in a highly interactive learning environment, and uses a hands-on approach to data analyses and strategic marketing challenges. The curriculum combines
theoretical and practical elements in an intimate online classroom.
You will learn from people who are all active at the forefront of academic
research. They collaborate closely with the business community, and they are enthusiastic about sharing their knowledge in our truly diverse, intensive, and interactive classes. These skills will come in useful after you graduate from the study and jump into the job market.
Career prospects
The adoption of artificial intelligence and the growing use of data is positively affecting the job market in several ways, most notably by creating a strong new demand for skilled professionals. This trend is evident across various sectors and is reshaping workforce dynamics.
For example, graduates can enter roles such as: data translator (working at the intersection of marketing and data science), marketing analyst, marketer or (digital) marketer, and other roles within
the consulting industry.
The Online Learning Experience: Online learning with a human touch
Study flexibly online but with the same qualification and quality of learning as an on-campus student.
Engaging online learning space: All our online learning materials are accessed through the virtual learning environment (VLE), Canvas, the world's number one teaching and learning software. Canvas is accessible via desktop, laptop and mobile devices.
Live sessions: Participate in real time and easily connect with peers and faculty. The live sessions include lectures, panel discussions, Q&A's and masterclasses.
Virtual one-to-one sessions: Receive group and personal sessions with professors and study advisors; for example, feedback, reflection time to understand important aspects of the course, and exercises to prepare for the course assessment.
Learn more about Online MSc Marketing and Data Intelligence, MSc - at Rotterdam School of Management
Visit course webpageThe total tuition fee is €19,000 for the master.
Shortly, we will release more information about the various financial options available to you.
In the meantime, please contact us directly for more questions regarding this topic.
Requirements:
Application documents:
1. Motivation letter:
Your motivation letter should include a paragraph about:
2. Your CV.
3. Education degree (i.e. university) and any relevant transcripts, in both the local language and an English translation.
4. A non-refundable application fee of € 20.
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